WJCT is much more than a TV/radio station! For nearly 50 years, WJCT has been a trusted community resource that educates, entertains, and empowers First Coast citizens through excellent programming and exceptional outreach. WJCT OnDemand is an extension of our TV and radio platforms as we strive to deliver the best content public broadcasting has to offer.
WJCT’s mission is to provide programming and services that celebrate human diversity, encourage joyful learning, promote civic participation, all to empower citizens to improve the quality of their lives.
Our vision is for WJCT to be the primary resource for quality programming, educational outreach and balanced, in-depth information on matters of local, national and global importance. As a dynamic force on the First Coast, WJCT works to forge a community of educated, engaged and informed citizens.
We are committed to providing intelligent, innovative programming and services of the highest quality. We deliver arts, education and entertainment directly into First Coast homes and serve as an accessible forum for public dialogue and debate. We seek to open minds, promote intellectual curiosity and enrich the quality of life on the First Coast.
From our first television broadcast in September 1958 and first radio broadcast in April 1972, we have worked to reflect and respond to the many voices of our First Coast community with distinction, balance and respect. We appreciate the power of public broadcasting and honor our heritage by remaining responsive to citizens of all ages, abilities, cultures and values.
As stewards of a true community asset, we value each and every contribution of time, talent and treasure from staff members, individual and corporate supporters, board members, and volunteers. We take seriously our charge to build a better community, seek opportunities to make a difference in today’s First Coast community, and strive to enhance our legacy for the citizens of tomorrow.